Ethnography and User Interface Study

Ethnography and User Interface Study

I have the following expertise:

1. Developed and Built Interactive TV

2. invented TV Bandwidth Compression Technology

3. Cable Set Top and Head End Equipment and Product and Service

4. Expert in User Studies

5. Expert on Ergonomics

6. Expert on Focus Groups

7. Served in IEEE Systems, Man and Cybernetics Professional Society which focuses on the related topics as BOD and executive Committee in International Conferences

8. Led and conducted many user studies called Ethnography in various consumer products

9. Ethnography in video games and video games based education

10. User interface features in Massively Parallel Multi Player Online Games (MPMPOG)

Interactive TV Ethnography

Ethnography and User Interface Study

I have the following expertise:

1. This requires a variety of user monitoring.
2. At home, the users belong to:

A. Parents
B Teens
C. Kids
D. Grand Parents
E. Men
F. Women
G. Different Economic Demographics
H. Different Cultural Demographics
I. Different Educational Demographics
J. Different Language Demographics

3. Viewer tracking is critical.
4. The tracking should be non-interrupting the process of enjoyment
5. The TV appliance modification is not the best approach
6. Gesture recognition technology is already in the market that could be used.

7.. I have done user interface feature study in Massively Parallel Multi Player Online Games (MPMPOG), which could be adopted to interactive TV.

KRS Murthy Optical Fiber and Optical Communications Track Record

KRS Murthy Optical Fiber Communications Track Record

I am a scientist, R&D executive, engineer, corporate executive with extensive life long work in the following areas of fiber optics and communications:

Inventor and R&D Executive in the following:

1. Optical Fiber
2. Lasers for optical Fiber Communications
3. Receivers for Optical Fiber Communications
4. Erbium Doped Fiber Amplifiers (EDFA) for long distance communications
5. Led pioneering research in Wavelength Division Multiplexing and Dense Wavelength Division Multiplexing (DWDM) in Bell Labs
6. Optical Computing and different Components for Optical Computing
7. Many other applications of optical fibers in instrumentation, sensing, monitoring and measurement in medical, structural, building construction, ONG, LNG, infrastructure and homeland security applications.

8. I am also an expert in optical fiber / opto electronics applications in the telecom, data centers, cloud (both private and public).
9. I led the historical R&D and demonstration of the FIRST OC 192 or 10GB in the world funded by DARPA while in Bell Labs
10. I managed some of the world famous scientists and engineers in lasers, receivers, fibers and opto electronics research in the world
11. 10GB, 40GB, 100GB and 400GB
12. I am familiar with the companies and their products in the 10GB, 40GB,
13. I understand the business, venture investment and private equity capital intensity environments in all the above list technology topics and products

In addition to the answers to the topics above, I am an expert in the following:

1. Industry Trends
2. investment Trends
3. Competitive Environments

Solar and Optical Technologies

1. I have invented CPV solar with 2000 sun concentration.

2. I am a technology, R&D, supply chain and industry adviser to solar companies and LED companies in USA and rest of the world

3. Having run and grown some of the fastest growing high technology companies, companies seek me for a variety of advisory contracts.

4. Being a polymath, my advice is known to have multi-dimensional wisdom value to my customers.

5. I have accomplished many technology breakthroughs in nano technology, solar, telecom, optics, fiber, aerospace, composites, electronic cooling areas.

KRS Murthy's Solar Industry Expertise

KRS Murthy's Solar Industry Expertise

I am an international expert in both solar PV and solar thermal in the following areas:

NOTEs:

1. EXPERT means world's leading expert
2. ALL really means ALL around the world
3. I am also an inventor in the solar industtry
4. I have delivered many featured lectures and key notes on solar and other green technologies and industry in international conferences.

1. Expert on scientific fundamentals
2. Expert on the different technologies
3. Expert on all ongoing leading edge research\
4. Expert on efficiency for all current technologies and products in the solar industry
5. Expert on solar efficiency limits for all technologies and including all ongoing research.
6. Expert on failure modes, reliability and quality issues on all solar technologies
7. Expert on all previous attempts for technology feasibility demonstrations, trials and installations
8. Expert on manufacturing and assembly for all solar technologies
9. Expert on product realization and manufacturing of all solar research in the world
10. Expert on non-technology, business, international competition, international subsidies, non-engineering politics, anti-dumping, etc. issues that has affected the solar industry
11. Expert all Balance of Systems (BOS), also sometimes called Balance of Plant (BOP) in the solar industry
12. Expert on complete global supply chain in solar industry
13. expert on PPA and similar programs in different parts of the world
14. Expert on risks in publicized solar opportunities around the world
15. Expert on manufacturing equipment and equipment makers in solar industry encompassing the complete supply chain
16. Expert on pricing, pricing trade offs, return on investment, financing options in solar industry
17. Demand for green technologies around the globe.
18. Demand for solar technology and industry related opportunities in the education and continuing education / training in the world

State of Solar Industry

State of Solar Industry

Dr. KRS Murthy 

I admire the energy of solar enthusiasts, much more than the Sun's light energy converted into electricity by solar panels. Journalists write on solar industries, some of them on some recent claims by PV scientists and technologists, and most importantly academicians, who claim to change the world of solar industry by their recent laboratory results.

The journalists do not understand technology, not surely the business and industry politics, coupled with international tug of war, that has together created the current bust in the solar industry.

Only polymath / polyglot experts can explain the conundrum. Energy efficiency of GaAs cells have always been about 2.5 times higher than other next best technology of mono silicon solar cells. I have developed solar modules, that could be arrayed by tiling larger rectangular or square solar panels, that produce 5000 times the electricity per square centimeter PV cell area of the next best technology.

While the work quoted is a good "research", it will not make a dent in the global solar industry, and surely nothing in India. India's problem is not technology, but idiotic underbidding of the PPA rates by companies. About 200 plus companies did play the foolish game of bid and under bid on PPA tenders in many states, with Tamil Nadu and Andhra Pradesh as examples. This had nothing to do with technology nor the scale of production by Indian companies. The "bribe industry" in which India is ranked Number 1 in the world is the really slayer of all opportunities, and thus the demons deserved to be slayed in the upcoming DeepavaLi Festival, the Indian Festival of Lights. Deepa = Light; AavaLi = Array, Chain, Pattern or Display Configuration) Narakasura (means the Demon Emperor of Hell) should issue free immigration visa and Permanent Citizenship to these "bribe industry mafia" zealots to his Naraka (The Hell), and surely NOT Dual Citizenship of both Naraka (Hell) and India.

NOTES: The Festival of Lights in celebrated based Lunar Calendar, generally in the month of November, when the families, temples and social organizations light candles in front of their houses and buildings. The lamps are generally made of clay, filled with oil or ghee (clarified butter) with a one or multiple wicks. The festival starts on the New Moon Day, the darkest day of the month, continues on the the first few days of the month. The festival is generally called Diwali (pronounced DeevaaLi) in the northern states of India, while it is called DeepavaLi (pronounced DeepaaVaLi) in the southern states of India. Narakasura (pronounced Narakaasura), the Demon Emperor of the Hell was slayed by Lord Krishna on that day.

China Inc. (meaning the country of China) created over 200 solar cell and panel manufacturing companies, first creating a glut of solar panels in the solar industry, followed by dumping these panels in EU, USA and worldwide. The EU, USA and others filed a law suit against China Inc charging them with anti-dumping. Long story short, all these things created political stalemate, excess inventory waiting for the international lawsuits to be cleared, and the final result of only two solar panel companies left in China, with all 200 less 2 companies quietly disappearing with very little open morning, nor any visibility in the media, as there is not even an M&A market within China.

There have been numerous Chapter XX bankrupt closures in USA and EU. Companies with 100 plus patents, lot of equipment assets, cell and panel manufacturing infrastructure, millions of acre factory facilities all evaporated in auctions.

I have the full list of such bankruptcy dissipation totaling to few billions.

I will be glad to discuss the details and advise in strategy, to Indian companies with money.

Another industry with high potential for India in composites. I recently delivered an invited talk on "Designer Composites" in an international composites conferences, with industry leaders from companies like Boeing, Airbus, Dupont, GE, Lamborghini, Rolls Royce, Jaguar, Mercedes, NASA, Formula 1 Race Car manufacturers. Any large company in India interested in my connections and technology prowess are welcome.

KRS Murthy  Dr.Sri.Murthy@Gmail.Com